Lifecycle Marketing packages

Perfect for you if:

You feel a little lost, or you are short on time and looking for guidance on marketing strategy.

What you get:

A 60-minute session focused on your key marketing problems. I listen to your challenges and give you ideas on how to solve them.

Investment:

£150/$200

🌱 Free for climate-tech founders

Perfect for you if you're looking for:

• Some fresh eyes on your email marketing and SMS marketing activity.

• A comprehensive report with instructions on how to update it going forward.

• A detailed strategy on how to make these channels work harder for you.

What you get:

• A deep-dive into your ESP and database. I analyse the performance of your current email campaigns and automations, SMS, as well as the health of your database. I examine the content, cadence, templates, copy, segmentation, your customer behaviour, as well as the content of your competitors.

• A comprehensive reporting dashboard which looks at your past activity, including a breakdown and roll-up of the data across email & SMS campaigns, automations, revenue, and database growth.

• A detailed and engaging deck combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.

• A 30-minute call to go through the deck and discuss the recommendations.

• The report document is handed over to you with instructions on how to update it going forward, so you can make informed decisions.

Investment:

£1500/$1900

🌱 Discounted for climate-tech founders

Perfect for you if you're looking for:

• Someone to come in and own the email and/or SMS channels for you.

• Fresh eyes on your current activity on email and/or SMS channels.

• A detailed strategy based on your objectives.

• A professional to create and execute impactful campaigns that look good, are on brand and bring results.

What you get:

• A 30-minute call to go through your objectives.

• A deep-dive into your ESP and database. I analyse the performance of your current email campaigns and automations, SMS, as well as the health of your database. I examine the content, cadence, templates, copy, segmentation, your customer behaviour, as well as the content of your competitors.

• A comprehensive email and/or SMS report. I create an in-depth reporting dashboard, which looks at your past activity, including a breakdown and roll-up of the data across email & SMS campaigns, automations, revenue, and database growth.

• A detailed and engaging deck combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.

• A 30-minute call to go through the deck and discuss the recommendations.

• Campaign creation, scheduling and reporting of campaigns in your ESP, in collaboration with your in-house team (if you have one).

• Copywriting and asset creation, if required.

• The reporting dashboard is updated in intervals that we agree on.

• Bi-weekly 1-2-1s and ongoing Slack support.

Investment:

Custom, depending on the scope.

🌱 Discounted for climate-tech founders