Marketing Strategy packages

Here are some ways we can work together, whether you are looking for a fractional CMO to create and own your Marketing Strategy or a seasoned expert to create your Go-To-Market Strategy.

Perfect for you if:
You feel a little lost, or you are short on time and looking for guidance on marketing strategy.
What you get:
A 60-minute session focused on your key marketing problems. I listen to your challenges and give you ideas on how to solve them.
Investment:
£150/$200
🌱 Free for climate-tech founders
Perfect for you if you're looking to:
- Launch your brand/business for the first time into the market, relaunch it, reposition it, or talk to a new/broader audience.
What you get:
- a strategy deck including the below
- a detailed competitor research and a map of your positioning in the market
- distilled insights from competitor research and any first-party and market data into insights for your business strategy
- creating your brand house and honing your key USP
- persona creation and definition of your target audience
- your content pillars
- a 30-minute call to go through the deck and discuss the recommendations.
Investment:
£895/$1140
🌱 Discounted for climate-tech founders
Perfect for you if you're looking for:
- A marketing expert to own strategy and execution across your marketing channels so you can focus on running your business.
- Fresh eyes on your current activity
- A detailed strategy based on your objectives
- A seasoned expert to make sense of the mess, organise your marketing efforts, ensure your activity is on par with industry best practices and ensure your channels are working as efficiently as possible for you and yielding results.
What you get:
- A 30-minute call to go through your objectives.
- A deep-dive into your brand, positioning, competitors, offering and current marketing activity.
- Set up of your marketing function including staffing, if needed.
- A strategy deck including competitor analysis, positioning map, USP, content pillars and more.
- A detailed and engaging report combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.
- A 30-minute call to go through the deck and report and discuss the recommendations.
- Campaign creation, scheduling and reporting of across marketing platforms in collaboration with your in-house team (if you have one).
- Copywriting and asset creation, if required.
- Bi-weekly 1-2-1s and ongoing Slack support.
Investment:
Depending on the scope – get in touch for a no-strings-attached quote.
🌱 Discounted for climate-tech founders