How can the ad industry reach net zero?
I was invited by the MediaCat Magazine to share my perspective on how can the Ad Industry reach net zero.
How to Structure an Effective Email Marketing Team
Based on my experience building and running email marketing teams, I broke down why as a business owner you need an email marketing team and what does an effective email marketing team look like.
Feature by LinkedIn News on COP27
My views on reparations being on the COP27 agenda were featured by LinkedIn news.
All Things Trigger Emails: 8 Great Examples, Best Practices, and How to Monitor Performance
Guidance on automated email best practices, alongside examples and tips on how to monitor performance.
10 Tips To Keep in Mind For a Smooth ESP Migration
I wrote an article with tips for business owners on how to manage an Email Service Provider migration like a pro.
Klaviyo or Mailchimp: Which One’s Right for your Marketing Tech Stack?
I shared my perspective to help business owners select the best email service provider for their tech stack.