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How sustainable is Aenae?
Environmental sustainability is a topic that is close to our heart, and here at Aenae we passionately do everything we can as a business to minimise our carbon footprint.
How much research do conscious consumers do?
How far back does the average conscious consumer go when it comes to researching your brand? And how does it affect your bottom line?
Black Friday…indeed.
How different would our attitude be if the images we saw around Black Friday truly represented its impact? Here is my guide for shopping this Black Friday
What is an email audit and why do I need it?
If you have never done an email and data audit before, fear not. Here is a breakdown of what it is and why you need it
What does being a values-driven business look like?
What happened when I turned down work that did not align with my values and those of my business
Retail & consumer behavior in the post-Covid era
A year on, how has the pandemic affected retailers and consumers’ behavior?
What to expect when you’re expecting…an ESP migration
Changing Email Service Providers is no mean feat! 10 things to watch out for when you're preparing for an ESP migration.
Best and worst COVID email examples
Some brands and retailers treated coronovirus like they did GDPR, while others, saw an opportunity to be creative and offer value to their customers. Guess who is going to emerge as a winner after the crisis?
Browse some examples of how to engage with your subscribers during the pandemic - and how not to!
Marketing in times of crisis
'Business as usual' won't cut it at this time. The world is going through a very unusual time, so the message your audience will respond to has to speak to this new reality.